In the eternal game of who can have the worst messaging in the gaming industry, Sony another another feather in its cap this morning by offering superior customer service only to those that prove the most loyal to its brand.
Now how is loyalty established in the eyes of a multinational corporation like Sony? By spending money, of course, through PlayStation's brand new loyalty program, PlayStation Stars.
What could go wrong?
No more counting dollars, we'll be counting Stars...in Virtual Legality.
*** "Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).
DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.
*** Twitter: @hoeglaw Web: hoeglaw.com
*** DESIGN WORK Joe Ellis (Logo Design) Chris Leroux (Motion Graphics) For more information: contact Chris at @Chrisleroux on Twitter.
