As PlayStation players wait to play Xbox exclusive Indiana Jones six months or so from now, we are reminded of the strange situation the console brand finds itself in, where it is really not even a console brand at all, anymore. At least not according to Microsoft.
Microsoft has rolled out a “This is an Xbox” campaign, attempting to show all the different places you can play Xbox games that are not on literal Xboxes. This includes smart TVs, non-gaming laptops, phones, tablets or third party gaming devices. All of that, of course, is using cloud streaming to play, unlike the consoles (or PCs) that download the actual games. Microsoft’s Satya Nadella Doubles Down On Xbox’s Confusing Strategy
This recently came up in an interview with Microsoft CEO Satya Nadella who doubled down on the idea.
