The launch of Call of Duty: Black Ops 6 into Game Pass will hurt sales of the game, but will see millions of subscribers flock to Xbox's service, leading analysts say.
However, the true success won't be immediately known, as it'll depend on whether Xbox can keep subscribers within the service in the months following the game's launch.
Wedbush boss Michael Pachter believes that putting Call of Duty in Game Pass could result in up to six million lost sales, based on the idea that 25% of Game Pass subscribers may have bought the game anyway. However, he adds that the move could result in between three to four million people signing up to Game Pass to access the title.
"Good overall for Microsoft and for consumers," he told us. "But the headline will say 'Call of Duty sales are down'."
